It was estimated that small businesses comprises about 99.3%  of the overall private sector businesses back in 2017 alone in UK, and that it accounted for about 95% of the global economy worldwide. There has been a major growth in the small business sector around the world and more and more entrepreneurs are coming forward with their innovative ideas and business plans. But said so, the small businesses has been facing certain challenges as well.


The Problem: Challenges of small business houses

  • Lack of continuous cash flow which is the blood line for every business.
  • Business owners often have to work much harder for smaller returns as compared to their wealthy counterparts.
  • Small business owners often lack the proper insight and understanding of their own businesses.
  • Lack of proper data and data management tools.
  • Lack of knowledge and skills.
  • Inability to hire skilled personnel for handling business data and accounts.
  • Lack of cash and funding facilities.
  • Lack of proper knowledge of the market and competitors.
  • Lack of adequate network which will improve their sales.
  • Less profits and return on investments.


The Solution: Clarity Project

The Clarity Project is a Blockchain based data management platform where all small business owners can securely store their business and financial data like insurance details, health and safety reports in the form of a Wallet in the system.


How does Clarity work?

Clarity has been designed to empower the small business owners and help them to gain control of their own business so that they can manage their finances and data more efficiently. It will ease up their work pressure and give them free time so that they can think and spend quality time with their families as well as invest time to expand their businesses. Business owners now can choose with whom they want to share their data. Clarity will analyse their financial data by comparing them with other businesses in the similar industry and prepare charts for better insight and understanding of the owners.

clarity features 1

The comparative study will also help the owners to improve and make necessary changes in their businesses. Interested investors can also study and analyse the businesses based on the data reports and determine the risks and probable returns and make investments. Clarity also chalks out business plans and provides blueprint to the owners. The AI based Dashboard is very easy to understand and outlines all the information and data necessary for the owners to make decisions. All the data is stored in one place and verified by third party authorities which becomes easy for future reference and investment for potential investors.

The Clarity token is the utility token of the platform. All transactions such as payment of subscription fees, purchase or sale, or rewards will be done using this token. Clarity tokens are ERC20 compliant and based on the Ethereum Blockchain.


Benefits and Features of Clarity Project:

  • Institutional investors will be more interested in funding small businesses as it will be cost-effective and also save their time and effort in finding the suitable and profitable business deals.
  • Business owners will now find more potential investors.
  • Business owners will also be rewarded for sharing their data in the Blockchain.
  • All other paperwork like certifying the business for KYC or AML (Anti Money Laundering) can be done through the platform as well.
  • The monthly subscription fees are very low.
  • Profitable lending decisions for investors due to accurate and proper analysis of data.
  • Utmost diligence will be administered to maintain privacy and security of the data generated by the business owners.
  • All the data has to go through unique filtering process to maintain security in the system and to prevent tampering of essential data of the businesses.
  • The owners will grant access to their own data and decides who they want to share their data with giving them full control of their business.


The Clarity Project’s main vision is to create a better business environment not only for the small business houses but also the investors and to make a radical change in the overall business scenario of the present market economy.


Clarity Project Timeline:

Clairty Project Timeline


Visit ICO Website    Download WhitePaper


Clarity ICO Information & Token Specification:

Clarity Token Allocation

  • Token: CLRTY
  • ICO Duration: 2018-09-29 to 2019-02-03
  • Price: 1 ETH = 3,000 CLRTY
  • Platform: Ethereum
  • Accepting: ETH
  • Soft cap: 19,762.85 ETH
  • Hard cap: 197,628.46 ETH
  • Bounty Program Link

Leave a Reply